Pop Culture Piggy
Project Name: Pop Culture Piggy Campaign
Client: Fairwinds Credit Union
Role: Creative Designer
Date: May 2014
In a culture where trends come and go, saving money is always in style. So for the summer of 2014, Fairwinds Credit Union launched the the “Pop Culture Piggy” campaign, a cheeky take on what happens when pop culture and the idea of saving money – versus spending it – collides. The campaign included billboards throughout central Florida, print and digital collateral, in-branch displays, social media contests, t-shirts designs, and a zippy piggy car. Needless to say, people were definitely talking about this little piggy.