Pop Culture Piggy

Project Name: Pop Culture Piggy Campaign
Client: Fairwinds Credit Union
Role: Creative Designer
Date: May 2014

In a culture where trends come and go, saving money is always in style. So for the summer of 2014, Fairwinds Credit Union launched the the “Pop Culture Piggy” campaign, a cheeky take on what happens when pop culture and the idea of saving money – versus spending it – collides. The campaign included billboards throughout central Florida, print and digital collateral, in-branch displays, social media contests, t-shirts designs, and a zippy piggy car. Needless to say, people were definitely talking about this little piggy.

ashley parsons design
ashley parsons design
ashley parsons design
ashley parsons design
ashley parsons design
ashley parsons design
ashley parsons design